After years of not-so-gentle persuasion, my brother’s finally joined the gym.

We’re training together which is cool.

But even though I’ve been lifting weights for years, Dan (my brother) is still finding one thing much easier than me.

What is it?

The squat technique.

Specifically, the technique for what is called a “low bar” squat.

Now, I won’t bore you with gym talk. But basically, there’s two main types of squats.

The “high bar” squat.

And the “low bar” squat.

See, I’ve been doing the high bar squat all my life. It’s a more simple technique. But harder to lift as much weight.

But where I’ve been so used to the high bar, I’m now struggling with the low bar technique.

Which is annoying.

But it’s getting there at last.

Anyway, I’ve got my brother learning the low bar squat from the word go.

Meaning he’s picked it up easily.

Literally, no problem whatsoever. Just because he hasn’t been used to doing things any other way.

And here’s how this applies to email:

See, the most effective form of email marketing is to send a daily email to your email list.

Yet you’re probably used to doing email marketing completely different to this.

For example, you might have learned to email your list only once or twice a week.

You might have learned to hardly ever “pitch” your products and services.

You might have learned to be very “professional” (i.e. boring) in your emails.

But let me tell you…

Just like the high bar squat is nowhere near as good as the low bar if you want to lift heavy weight, using email marketing strategies like the ones I’ve just mentioned, will be nowhere near as effective as doing daily email if you want to make big money.

Of course, it might be a bit uncomfortable for you at first. I mean, there’s a big difference between your old ways and this strategy.

But if you’re serious about getting more success (and money), then it’s something you should be doing.