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8 Ways To Boost Your Affiliate Marketing Success

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A lot of affiliate marketing beginners stumble a lot under supposed complexity, but it does not have to be this way for you. Advances in referral technology on the web will help you set up an affiliate marketing program, without a lot of expense or problems. You can use the advice outlined in this article to help you with your affiliate marketing plan.

1) If one affiliate program is not going well for you, then maybe you should try finding another that fits your needs better. Not all affiliate programs work the right way. You should check out your favorite vendors to see if they have an affiliate program that you can try out.

2) Only choose to work with companies that offer current statistics. You want to be able to keep up with all the methods being used to bring in sales. Data that is out of date may not give you the accurate information you need to adjust your methods to the ones your customers use the most.

3) Ensure that your affiliate company offers resources that help you to generate sales. These resources should include banners and text links, as well as templates for recommendation letters. An affiliate company should be willing to help you earn as much commissions as possible.

4) Ask for reviews of the product you are considering before you promote it. This will prevent you from losing credibility with your customers or subscribers by promoting a product that is sub-par, and insure that you advertise only high quality items.

5) You should always be experimenting with different styles and techniques. Since the internet is in a state of perpetual evolution, your affiliate campaign should be as well. Some things you try are not going to work, but you simply will never know unless you try them out. Experimenting is the way to go.

6) If you are a business owner considering setting up an affiliate program, you may want to limit the number of websites that promote your product. At least in the beginning. If you have an overwhelming number of affiliate links and articles, they can actually bury your product page in search results. Only allow quality sites to link to you and limit their number. If the site isn’t performing, consider revoking their affiliate status.

7) Make sure you’re getting the most out of your work day. A great way to do this is by using time management software. Time management software helps because it records exactly how much time you spend doing various things on your computer.

8) If you really want to drive home the benefits of a product you’re trying to push through affiliate marketing, then you should use bullet points and subheadings to create different categories and to allow each benefit to stand out on its own. This way, readers can comprehend how this product will help them.

As you can see from the advice above, it is easier and cheaper than ever before to get into the affiliate marketing business. Follow this advice to keep your costs low while creating a great affiliate marketing program.

How To Run A Successful Email Marketing Campaign

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An email marketing campaign is an effective way to market your products or services to your audience.But, if you get it wrong, your readers can become confused about your message or simply ignore it to the point that they don’t take any action.

So how do you run a successful email marketing campaign?

Start Building A List

Email marketing works because people have given you their permission to send them emails. So before you start an email marketing campaign you need a list of people to send your emails too. These could be people who are already on your database. If you don’t already have a database, you can start to collect emails from your website with an email opt-in form. To encourage visitors to opt-in to your email list offers them something of value (eg, a free report, discount voucher, etc) in exchange for their email address.

Get Email Campaign Software

Conventional email administration systems, like Apple Mail, Outlook, Windows Mail, Gmail, etc, are not designed for email marketing. You need to invest in specialist email campaign software, known as an autoresponder. An autoresponder can handle many more emails than you could ever process manually and enables you to send, obtain, manage and organise your email list of customers.

Have One Focus

Make your email focused on one item or one offer. Determine the one thing you want your audience to do after reading your email. Don’t overwhelm your audience with lots of different links to different items in your emails. Instead, provide one link for the focused information that you want to get across to your audience. You can always up-sell and cross-sell at the point of checkout.

Create Subject Lines That Spark Interest

Your subject line has to make the reader interested enough to open the email to read it. Then, when they open the email, the first line of text needs to grab their attention so they continue reading.

Always Provide Value

There are many different types of email marketing campaigns. Don’t just use your emails to sell. For instance, send your readers tips and guidance that helps them to put your products or services to their best use. Give your email subscribers something that no one else is getting just for being a subscriber.

Allow Subscribers To Opt-Out

Include opt-out information that is easy to find in every email that you send out. Don’t be concerned about people unsubscribing. It’s better to have a clean list of people who want to be there than a list full of people who begrudge getting your information.

Check Your Stats

When you have sent out your email campaign, your autoresponder software will provide you with information on who opened your message and who clicked the links. Use this information to target different sections of your database with more focused messages on your next campaign

Why You Should Learn A New Email Marketing Technique

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After years of not-so-gentle persuasion, my brother’s finally joined the gym.

We’re training together which is cool.

But even though I’ve been lifting weights for years, Dan (my brother) is still finding one thing much easier than me.

What is it?

The squat technique.

Specifically, the technique for what is called a “low bar” squat.

Now, I won’t bore you with gym talk. But basically, there’s two main types of squats.

The “high bar” squat.

And the “low bar” squat.

See, I’ve been doing the high bar squat all my life. It’s a more simple technique. But harder to lift as much weight.

But where I’ve been so used to the high bar, I’m now struggling with the low bar technique.

Which is annoying.

But it’s getting there at last.

Anyway, I’ve got my brother learning the low bar squat from the word go.

Meaning he’s picked it up easily.

Literally, no problem whatsoever. Just because he hasn’t been used to doing things any other way.

And here’s how this applies to email:

See, the most effective form of email marketing is to send a daily email to your email list.

Yet you’re probably used to doing email marketing completely different to this.

For example, you might have learned to email your list only once or twice a week.

You might have learned to hardly ever “pitch” your products and services.

You might have learned to be very “professional” (i.e. boring) in your emails.

But let me tell you…

Just like the high bar squat is nowhere near as good as the low bar if you want to lift heavy weight, using email marketing strategies like the ones I’ve just mentioned, will be nowhere near as effective as doing daily email if you want to make big money.

Of course, it might be a bit uncomfortable for you at first. I mean, there’s a big difference between your old ways and this strategy.

But if you’re serious about getting more success (and money), then it’s something you should be doing.

Know Your Target Market When Affiliate Marketing

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A crucial element to having success online when working a business as an affiliate marketer is to know your Target Market. That is to say, you need to know who, what and where your customers are.

When you understand your Target Market before you get into the nuts and bolts of your business then you save yourself time and money. You will also learn how to run your business on cold hard facts rather than running it on guess work and luck which is what most people in Affiliate Marketing seem to do.

The 3 main elements to Target Marketing are as follows,

1) Who Are You Attracting. You need to identify specific persons within your chosen market so that you can tailor your business to them. For example, if your market is Golf then rather than trying to attract everyone interested in golf go a bit deeper and target “lady golfers in the UK” or “Junior golfers”.

Focus on the right people, give them what they want and you will have much better results.

2) What Are Their Problems. Now you know who they are you need to now know what their problems are within your market. If you identify their problems you will then be able to offer them solutions such as your Authoritative Website content and of course your affiliate products.

Using the Golf example, if you discover lady golfers have trouble finding equipment for their size then you now know that affiliate products aimed at this problem will be perfect to promote.

3) Where Are They. OK you know who your Target Market is, you know what their problems are, you now need to know where they hang out. Where do they visit online and in the real world. What kind of websites do they read, what real world places do they visit.

Understanding this kind of information will help you when you come to placing your affiliate adverts and the products you are promoting.

To Sum It Up

If you do your Target Marketing correctly then you will know exactly who your customers are. You will know exactly what they want to buy and you will know exactly where to place your adverts.

For me this information is critical not just as an affiliate marketer but as any kind of business owner. If you do not understand your customers then you will never understand exactly how to tailor your business to them.

Big Email List But Lacking Sales?

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Truth be told you are not alone if you said yes to having a big email list and lacking sales, or even having a small email list and lacking sales!

If the term “The Money Is In The List” were true, then spammers would be the richest people on the web, but that just isn’t the case.

Most email marketers that have a large list but zero sales lack a few key points when it comes to the emails they send.

Really, it seems they want the easy button, which is, send my list some half assed email (that is short), and send them right to some link that pushes a product.

How many of these types of emails do you see in your junk folder? (dozens everyday right)…

Now on the opposite end of the spectrum you have people wasting their time sending content. Pure value with no call to action, usually a blog, article, podcast or something similar, which in turn leads to absolutely zero sales.

The key is to intertwine these two styles of email marketing, making your emails entertaining, yet valuable. Most have missed the boat when they think of what is valuable content and what is not. People do in fact find entertainment valuable, just ask producers of reality tv shows. Zero education, just drama and entertainment, and yes their ratings are sky-high. The ratings of your emails can also be sky-high amongst your list and still sell your product if you use the right methods.

The world of email marketing has changed drastically over the last few years. The days of “You’ve got mail” are long gone and so is most people’s excitement to check their inbox. If you want to earn money from your list, which you should, otherwise you’re wasting your time you need to follow a few key points.

3 Keys to increasing your sales:

#1 – Make your email personal. Write to a single person, avoid writing to your entire list. What I mean here is the language you use, avoid things like, All of you, you guys/girls etc. Think singular, think you are writing to a friend.

#2 – Use stories in your emails. Stories have been the bread and butter of communication and selling since the stone age. And let’s remember, people what to live vicariously through you, (reality tv) and escape their boring monotonous lives even for a brief moment.

#3 – Always use a call to action to a sales page. People are on your list to solve a problem. A blog post, podcast, article are used to get people on your list not to sell them a product. Nor is a small piece of content going to fix their problem, only your product or solution can truly solve their issue, (let them have it!)

Look closely at the next email you send to your list and ensure you hit these key points, if you missed any, go back and re write.

How To Stop People Unsubscribing From Your Email List

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Look, if you read my ezine articles regularly, you’ll know I tell you not to worry about people unsubscribing from your email list.

And if you’re doing email the “correct” way, then it’s true… you shouldn’t worry about people unsubscribing.

And heck, you should even want it.

After all, if you’re getting no one unsubscribe, then you’re probably not being polarizing enough.

But…

And it’s a big but…

You definitely DON’T want people unsubscribing unnecessarily.

So what do I mean by “unnecessarily”?

Well, look at it like this:

If someone unsubscribes from your list because they didn’t like your personality, or they didn’t like something you said, then that’s a good thing. After all, they would make for ball ache clients and customers anyway. Plus, if people are unsubscribing because they don’t like your personality, then there’ll be plenty of others who love your personality.

Clearly, these are the ones more likely to buy.

So that’s what I call a “good” unsubscribe.

Yet if people unsubscribe because your emails are too boring, now that’s what I call a “bad” unsubscribe. In fact, making your email boring is one of the greatest email marketing mistakes you can possibly make.

Making your emails entertaining, on the other hand, is one of the best email marketing tips you’ll get.

Look, don’t worry about offending anyone in your emails. Being polarizing is a good thing.

Don’t worry about some low life taking time out of their day to email you something negative. Feel sorry for them. Clearly got nothing better to do.

But you absolutely should worry if people are getting bored by your emails.

The best ways to entertain?

1) Tell stories

2) Give your own opinion about things

3) Don’t “dilute” your personality.

Do these three things and your email marketing will become much more profitable.

How To Use A Content Funnel To Lead Readers To An Affiliate Sales Link

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In this article you will learn how content marketing can be used to lead readers down a logical path filtering people out who will not make a purchase and keeping those interested in making the purchase in a content funnel leading them to an affiliate sales link.

When it comes to affiliate marketing we can become so consumed about how to get people to click through to our affiliate sales link that we can forget what we are creating and what we are creating is content for our blog or website. By writing a review or a recommendation we are creating more content.

The biggest difference between content for content marketers and content for affiliate marketers is that content marketers tend to be focusing on answering a problem in the market place and the affiliate content creator is writing either a recommendation or a product review.

As both a content marketer and an affiliate marketer I like to use both types of content and I have found that content marketing works better at attracting people to my blog. Let me explain, if I write an article that answers a question it is easier to market that piece of content and it is more share-able, meaning people have shared my how to articles more than any other type of article that I have written.

A good strategy that I have used with a great deal of success is to use my content to market my blog and in my blog I have recommended my product review post inside of another piece of content which is relevant to the article that I am writing.

If I were to use only affiliate marketing content types like product reviews or recommendations then I would as a strategy focus on the best features of the product and promote those articles, for instance I would write “The Top 10 Best Hidden Features Of The Samsung Galaxy Tab.” Then from within that article or series of articles I would leave a link either to a full product review or a link to purchase the product.

Here is how I would do that, after writing a series of articles I would prefer to leave a link to the full product review, here’s why, you will get more targeted people reading your review and clicking on your affiliate sales link who are interested in buying because if they have taken the time to read the first article series of the top ten best unknown features, then clicked on the product review link, you can guarantee that those people are more interested in purchasing the product.

Doing this you may find that you get fewer clicks, but they are more targeted because they have taken the time to read what you have to say and then clicked on the review article.

The Advantages of Email Marketing

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If used correctly, email is a way to reach potential and existing customers in an organized and targeted way. The use of email to promote your business gives you the opportunity to capture the attention of a potentially huge number of customers, especially those who would otherwise not be able to visit your store (if you operate a brick and mortar business) or to reach people across the world through your website! By using a simple means of communication, your company can benefit from increased visibility offered by email marketing. If it is well written, designed and directed, there is no reason why your emails won’t lead to an increase in sales, traffic (online as well as in store) and inquiries about your products and services.

Email is fast and efficient!

Using email marketing, you can connect to your list in a matter of minutes! One of the main benefits of email marketing is the instantaneous nature in which messages can be sent to customers. This allows you to be very creative and promote your services with the click of a button. Again, unlike offline marketing, email marketing software allows you to track explicitly how well your promotional efforts are being made. You will be able to see how many people are opening your emails; how they are interacting with your emails and most importantly, what sales and leads are being generated as a result. The software needed to control your email campaigns is very affordable and many are available for only a few dollars a month – and some of these programs are free! (Did I ever say I like “FREE”)?

Email marketing is an excellent way to attract customers to your websites.

Increasing the amount of traffic to your website will be even more important if you have a new product or service that you are promoting. The main advantage of email marketing is the low-cost and how effective it is. As mentioned above, there are a number of free services (like GetResponse and Aweber), which allow individuals and companies to promote their products (provided they have fewer than 2,000 subscribers) for free or very, very cheaply. This is why email marketing is a very convenient option, not only for small businesses and online marketers, but also large companies that are looking for another channel through which their products can be marketed.

Immediacy of Email Marketing

Email marketing is not limited by traditional time constraints. While direct mail campaigns are based on the use of postal mail, email marketing generates immediate answers. In the time it takes to get an email to a reader to give them the information, you have paved the way for even more information and have promoted your brand. For example, if you were in the Travel niche, you could send a newsletter and offer discounts for travel packages purchased through you. You simply include a link to your travel website which will allow potential customers to respond instantly and request more information or to book a package. If you were using traditional direct marketing, it would take at least one week before your mail piece reached the same people (and, depending on the number of people reached, could cost hundreds, if not thousands, of dollars)! In the meantime, perhaps the impulse of buying a vacation package could have worn off.

Interactivity

The use of email marketing attracts readers. These campaigns are interactive. You can include graphics and survey’s which leads to potential customers interacting with your company through your website (from the convenience of their own homes) and purchasing your products as well. When the recipient of an e-mail promotion clicks a video or answers questions in a questionnaire, you have created interest and attention.

E-mail marketing is incredibly versatile, extremely affordable (free or at very low prices), very fast and easy to use. One of the wonderful things about e-mail is that it is traceable. The information can be used to study open rates, click through rates and conversion rates. All of this information can help adjust the content and message of your future emails.

Why You Should Make Your Emails Boring

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Bet that title’s got you curious…

And so it should.

Because if you read my ezine articles regularly, you’ll know I’m always telling you how being boring in your email marketing is the worst thing you can do.

So am I always lying?

Of course not.

Being boring really is a sales killer.

But…

There is actually one thing in your emails which you definitely should make boring.

What is it?

How your emails LOOK.

See, you want to make your emails look as personal as possible.

And you do this by making emails look very plain and boring (in terms of their design).

Think about it:

If you get an email from a friend, do they bother using “graphics”?

Do they bother using a pre-made signature?

Do they bother using fancy email templates?

Of course they don’t. They just write an email and press send.

Which, my friend, is exactly what you should do when writing to your email list.

You want to be thought of as a friend.

You don’t want to be thought of as a “business”.

Get this wrong, and you’re losing out on a lot of money.

Anyway, there are plenty more things you can do to make your emails more “personal”.

For example, writing like you talk, including using “slang” words which you use in real life…

Or by not capitalizing every single word of your subject line…

Or by using your real name in the “sender” field, instead of the name of your business.

The Journey to Resilience With Affiliate Marketing to Make Money Online

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Sometimes I struggle to cope with the demands and challenges that are put before me in my endeavor to find success with my affiliate marketing business to make money online. I think to myself, “If one more change or challenge comes down the road, I am not sure how well I am going to manage it!” We get overwhelmed. The pressure to get everything done and done right can make us feel doomed!

How can we find the resilience that we need to meet the demands of running a successful affiliate marketing business and make money online? We need to do more than just cope, as coping would have the element of just getting by, and often implies that we continue to struggle, perhaps just keeping our heads above water.

Having resilience, on the other hand, is defined as the ability to bounce back from adversity or challenges with a renewed sense of energy, competency, and hope. When we are resilient, we are able to navigate difficult or stressful situations without falling apart AND we learn valuable lessons from the experience that allows us to move forward with a renewed sense of purpose.

Highly resilient people have the capacity to deal with disruptions and uncertainty. They handle unexpected and/or changing expectations and adapt to a new way of doing things when the old way no longer works.

If you want to grow your affiliate marketing business so that you can successfully make money online, you will need to strengthen your resilience capacity by development the five essential components of resilience:

1. Purpose: this is about knowing what really matters to you. What really make your life meaningful. You know what your values are and what goals you are committed to. Achieving your goals is what gets you up in the morning and provides you with the motivation to keep going when times are tough and rough. Having a sense of purpose and intention creates the internal compass that keeps you on your path.

2. Perseverance: this is the steadfast adherence to a court of action, belief or purpose. This is your ability to keep going even when there are challenges that get in your way. You will use patience and sheer grit to turn mistakes into learning experiences, never giving up on yourself or your dreams and finding your way around the obstacles. Perseverance takes courage, stamina and commitment.

3. Equanimity: The quality of being able to “hold your seat” and stay steady even when the ride is rocky. With this trait, you can remain calm and open to what is happening in your live even when things aren’t going your way. You will recognize that change is ever present; that anything can happen at any time and nothing is ever certain or secure. You can take it, you can take everything that comes your way in stride, neither clinging to what you wish was happening nor resisting what you wish wasn’t happening.

4. Self-reliance: this depends on you, yourself, your abilities, your judgment and your resources. You trust yourself and take responsibility for dealing with the challenges, successes (and failures) and experiences. During your difficult times, your self-reliance will allow you to ask “How did I contribute to this situation? What was my part in this?” rather than finding blame on someone or something else outside of yourself. You experience that sense of control over your own life.

5. Complete self-acceptance: Deeply realizing your own worth and goodness is what this is about. Being comfortable with who you are, warts, and all! You are able to offer yourself the same compassion, forgiveness and kindness that you would aspire to give to others. It is about treasuring your own uniqueness and knowing that you have a right to be YOU.

You can be resilient! You can have success and not grow weary to the point of quitting! Build your resilience so that you can be a success in your effort to make money online with your affiliate marketing business.